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Invisible influence : the hidden forces that shape behavior  Cover Image Book Book

Invisible influence : the hidden forces that shape behavior

Berger, Jonah (author.).

Summary: In this surprising and compelling book, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behaviour.

Record details

  • ISBN: 9781476759692
  • Physical Description: print
    regular print
    vi, 264 pages : illustrations ; 22 cm
  • Edition: First Simon & Schuster hardcover edition.
  • Publisher: New York : Simon & Schuster, 2016.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Subject: Social influence
Influence (Psychology)
Behavior modification
Social choice

Available copies

  • 3 of 5 copies available at BC Interlibrary Connect. (Show)
  • 1 of 2 copies available at Creston Public Library.

Holds

  • 0 current holds with 5 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Creston Public Library 302.13 BER (Text)
Acquisition Type: New
35140100007163 Adult Non-Fiction Volume hold Available -
Creston Public Library ACQ139338 (Text) BCRE139338 Adult Non-Fiction Volume hold In process -

Summary: In this surprising and compelling book, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behaviour.
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Showing Item 10 of 77

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