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Consumer republic using brands to get what you want, make corporations behave, and maybe even save the world Cover Image E-book E-book

Consumer republic using brands to get what you want, make corporations behave, and maybe even save the world

Philp, Bruce 1958- (Author).

Record details

  • ISBN: 9780771070068 (electronic bk.)
  • ISBN: 0771070063 (electronic bk.)
  • Physical Description: electronic resource
    remote
    1 online resource.
  • Publisher: Toronto : McClelland & Stewart, 2011.

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Bibliography, etc. Note: Includes bibliographical references and index.

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Subject: Consumer behavior
Brand choice
Branding (Marketing)
Social responsibility of business
Sustainable living
Genre: Electronic books.

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Preferred library: Creston Public Library?

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